Campanhas e Key Visual para varejo de Toyota Brasil
Agência: Mutato
Last year, Toyota Brazil was in need to rebuild their visual identity for their retail campaigns from the ground up.
The old, convoluted design system was hard to replicate, follow and didn't have a unified brand identity in each of the many media formats.
Together with the team, I lead this project and we successfully created a comprehensive overhaul, creating a modular, versatile and unified system to their monthly retails campaigns.
Key Visual for the launch campaign of the new Toyota Hiace
Branding development for Toyotas customer fidelity program
